Industry Sources Say:
—NEXT boom in candles will be in Soy/Veg Candles!“
The prime target market for candles is youthful women with families. "As one of life's
little luxuries, candles are purchased at about the same rate across all income levels, among all
ethnicities, and at all educational levels.“
But several key demographic factors distinguish the candle buyers: young women, aged 44
years and under, that head families with children. This finding represents the key for candle
marketers' future," Danziger notes. "Between 2005 and 2010 consumer marketers will begin
to see new potential growth coming from the millennial generation consum ers, the babies
of the 'baby boom' generation born from 1977 on. This year the leading edge of the millennial
generation turns 26, the age corresponding with first marriage. With marriage, these consumers will
begin a predictable pattern of home and family-directed spending. These lifestage changes can mean
renewed growth in the candle market in the years ahead."
"Today a new candle company must offer a real point of difference, either a new
type of candle or a totally new marketing approach to find an opening in which to
compete."
Product innovators will be rewarded with growing sales and share of market. Besides
new designs the greatest innovation opportunity in the candle market today is to replace
petroleum-based paraffin with natural wax and oil-based candles. "So much of consumer
psychology in purchasing candles is about reducing stress and creating a healthy, clean and nurturing
home environment. In today's social and political climate there is something fundamentally
inconsistent in burning candles made from imported petroleum-based paraffin. That's why candles
based upon soy bean oil and other natural ingredients are finding a growing market for
their products!
W HAT CAN YOU DO TO BE IN FRONT OF THIS EXPLOSIVE NEW MARKET PLACE???
Show the new soy/veggie scented candle to everyone you can! W hen you —Show You
SELL!“ W hen you sell you will find that your sales will create more
distributors….imagine having a force of 100, 1000, and even 10,000 people
marketing our products and you receive a commission each and every time they
place an order! Use m ore than one way to get information out there: You can do
home parties, postcard send out and handout; place doorhangers in neighborhood;
run ads, sell candles! Build your business NOW and reap the benefits for the rest of
your life!!!